PROJECT OVERVIEW
Stakeholders: Director of Impact (Goldie)
Team: Marketing (Channing, Kim), Design (Eileen)
Role: UX, Visual Designer
Tools: Sketch
THE problem:
The current page doesn’t communicate Kiva’s process effectively or fit our design identity.
“ “Our process is confusing” - Goldie Chow (Director of Impact)
“We don’t currently point people to our How Kiva Works page when they ask but if it looked better it would be a great resource to use” -Taylor Whitfield (Community Manager)
”
WHY:
• Importance of educating our lenders and being transparent about our process
• Marketing: an educated audience is an engaged audience
• Community support: less dumb questions in the queue, and an engaging resource to give to lenders who still ask
• Design: want to be consistent and represent the brand
CURRENT PAGE DESIGN
• Doesn’t communicate How Kiva Works effectively
• Hides the concept of Field Partners
• Hides the timing of loan dispersal, leads to confusion around the concept
• Graphics do not communicate or engage
• Inconsistent design
• Dark and heavy feel
Clicking on the blue links will pop up a modal that fills up the screen with darkness with the tool tip and term definition.
pAGE REDESIGN GOALS
• Effectively and transparently communicate How Kiva Works
• Educate our audience on the centrality of Field Partners to our process and elevate the awareness of them
• Transparently communicate loan dispersal concept, clarify that timing may vary
• Engage audience with clear graphics that facilitate understanding
• Redesign to be modern and fit Kiva’s brand
• Create a visually-pleasing experience for the audience
DESIGN PROCESS
Sketching
I first started to sketch out layout ideas that is mobile friendly and easy to follow.
RE-ITERATions
Weekly meetings were set up with the Director of Impact and design department to gather any feedback and changes needed to re-iterate on regarding the design.
FINAL THOUGHTS
This was a great last project before my internship ends and the design was well received by the design team as well as the stakeholder. I had a lot of fun with this while keeping Kiva brand as visual design is something I want to specialize more further along my career. Due to the current workload and preparation of a launch, the engineering team won’t be prioritizing this page redesign, so hopefully I will get to see it live one day!